I’ve written about observation many times before, but in my latest IndustryWeek Lessons from the Road column, I address how to use the different levels of observation and make better decisions about observation.
Here is an excerpt from Using Observation Systematically:
There are four distinct levels of observation, each with a degree of abstraction from the truth. A management system of observation determines the pattern with which these different levels are utilized, and for what purpose. Determining the right level of observation should not be done on autopilot; it requires purposeful decisions.
The less abstract our level of observation, the more we have to invest our time and energy. As a result, getting to the ground truth for every decision and insight would be all-consuming.
You can read the entire column here. Please share your comments, and if there are other topics that you would like addressed in the future, I certainly appreciate your suggestions.